Abdel Fattah Al-Masri is the CEO and founder of Ideas TV for Visual and Audio Production. His journey in the field of audiovisual media is truly exceptional, with its beginnings taking shape in the United States.

There, he discovered his passion for media and was keen on combining academic study with practical experience, paving the way for his success in the field of global media production. A pivotal moment in his career was when Abdel Fattah El Masry joined MBC, the largest and most influential media network in the Arab world.

He held the position of General Supervisor of Production, a role demanding comprehensive management and strategic leadership across all stages of production, from concept development to final execution. Abdel Fattah El Masry is distinguished by his visionary outlook and strategic thinking. He is not merely a producer focused on delivering projects but is driven by a larger ambition to advance the media industry as a whole. His approach combines authenticity with innovation, creating content that reflects Arab cultural and social values while leveraging cutting-edge filming technologies and visual effects to deliver an exceptional and unique viewing experience.